There are many reasons to head out the door for a run. Currere is latin for run. The ethos of the brand is for humans to run for your life!!
The Thompson Gazelle shown below, is running for its life, chased by a lion and cheetah. In that moment the Gazelle is running purely to survive, not for pleasure, to travel or to race. Simply to stay alive! Humans do not have to fear being chased by a lion anymore, but in todays world there are many obstacles and challenges that can strike and make our lives difficult. Running regularly has so many positives benefits to our mental health, physical health and attitude. These benefits can be used as armour when life throws us a curve ball. Running has been my goto shield throughout my adult life when I have encountered difficult situations. My primary reason to run is for my life, so that I can thrive, enjoy life and tackle the hard times when then inevitably appear. There are other reasons I run, like to race, to explore and to meet with other runners. But what gets me out the door day after day, is how this simple activity transforms me mentally and physically.